Pharma Reform

My name is Mike Wokasch.  Wokasch resume

The premise of this site is to explore how pharmaceutical companies and the industry in general must change the way they do business in order to meet, or even exceed, the expectations of the evolving new healthcare market. The intent is not to disparage past industry practices, but to identify what has to change and why.  And despite my 30-year career in the industry, I am neither here to defend nor speak for it.

I invite your contributions. It is my hope that our discussions will help to formulate specific recommendations that can help pharmaceutical companies adapt to the ever-changing needs and expectations of the healthcare market.  As we get into the topics you may find my suggestions, ideas, and commentary to be a bit critical of past or current industry practices.  I would also be surprised if you did not find some of the content to be controversial as we explore the need for change.   The intent is to be constructive and develop high impact, results oriented solutions.  Feel free to leave comments or to e-mail me directly (mike@pharmareform.com).

It is my hope that you find this site informative and useful in your job. I look forward to your opinions, insights, and perspectives on a wide variety of topics as they relate to the pharmaceutical industry and healthcare reform.