Comments on: Healthcare Reform Impact on Pharmaceutical Marketing

By: Mike Wokasch

Mike Wokasch — Mon, 12 Apr 2010 01:19:57 +0000

Debra, Thanks for the feedback. Mike

By: debra thompson roedl

debra thompson roedl — Sun, 11 Apr 2010 22:51:51 +0000

Very nice information.

By: Mike Wokasch

Mike Wokasch — Mon, 29 Mar 2010 19:29:50 +0000

David,
Interesting you mention public relations because I believe that press releases are good tactic for raising awareness but I actually see even greater value from public relation in the stimulating interest and endorsement steps. Stay tuned. I appreciate your comment. mike@pharmareform.com

By: Mike Wokasch

Mike Wokasch — Mon, 29 Mar 2010 18:51:30 +0000

Scott, your comment is exactly right. The whole purpose of this blog is to hopefully help get people in the industry to think about what is going on around them in perhaps a little different way than they might have in the past. We all know you can get caught up in day to day activities and the easy way out is to rely on the traditional way of getting things done. That won’t work in the evolving new healthcare market. Thanks for your comment.
Mike@pharmareform.com

By: David Avitabile

David Avitabile — Mon, 29 Mar 2010 18:49:24 +0000

Interesting post. As we’ve written and blogged about on our site, public relations has a critical role to play in raising awareness. And in many ways, healthcare public relations will be the beneficiary within the marketing mix as the healthcare landscape continues to evolve. PR can communicate complex arguments such as the difference between price vs. cost-effectiveness, and can engage key opinion leaders and patients in ways that raise awareness and influence behavior change without violating regulatory boundaries. We live in interesting times, and helping our clients understand how best to use all the tools in the marketing mix will be critical.

By: Scott Brzygot

Scott Brzygot — Mon, 29 Mar 2010 16:46:05 +0000

You started off your series on a great platform. As lucky as I have felt being a part of this industry over the past 15 years I know now that truly innovative marketing techniques can be utilized by pharma to move to the next level in product adoption. The great science minds will be working overtime to find novel medications and the marketing minds should do the same. Understanding the influence of social media, payers, hospitals, and peer to peer will be crucial in developing novel marketing ideas. Fractured internal information makes this an uphill process for most, but if they open there thoughts to look past tchotchkes marketing they will find a bevy of answers to this tough question.

By: Ben Waugh

Ben Waugh — Mon, 29 Mar 2010 14:55:52 +0000

A friend of mine just emailed me one of your articles from a while back. I read that one a few more. Really enjoy your blog. Thanks