Healthcare Reformed Pharmaceutical Companies – Future Reality or Too Idealistic
Imagine a future in which pharmaceutical companies with world-class research teams collaborating to advance the science of healthcare at a pace never before seen in the history of medicine and finding the innovative new treatment options that have been promised for decades. A future when years of competent leadership, culture driven corporate commitments to integrity, and responsible commercialization tactics have reestablished the public’s trust, mitigating the need for punitive litigation and earning pharmaceutical companies the reputation of being uncompromising credible and trusted sources of scientific and medical information. Imagine a future in which pharmaceutical companies leverage expertise, core competencies, and strategic outsourcing to provide operational efficiencies that generate healthy profits which are viewed by the market as necessary and well deserved.
Continuing with this train of thought, imagine a future in which pharmaceutical companies consistently put patient health and safety ahead of profits. A future where pharmaceutical executives care more about their employees and customers than they do about their own career aspirations and personal wealth generation. Imagine a future in which generous pharmaceutical industry philanthropy makes medicine affordable and available to all in need, regardless of their ability to pay or where they live. A future in which the healthcare market is better informed of treatment options and freely acknowledges the disease altering and life-saving value of prescription medications.
Imagine a future in which investors appreciate and understand the inherent challenges of the pharmaceutical industry but value its ability to consistently bring innovative new products to the market and are willing to accept the vagaries of short-term financial performance because of the more predictable long-term returns on their investments.
Is this future for pharmaceutical companies possible, or is it just so much wishful thinking?